Segmentation Definitions
Meta Data Segments
- Country: Segment by the customer’s country of origin.
- Device: Segment by device type used — mobile, tablet, or desktop.
- Browser: Segment by browser type — Chrome, Safari, Firefox, etc.
- User / Session ID: Segment by a unique identifier assigned to each user/session to track behavior over time.
- Number of Pages: Segment based on how many pages were viewed during the session.
- Bots: Suspected: Segment sessions suspected to be generated by bots based on behavioral patterns.
Marketing Segments
- UTM Source: Segment by the UTM
source (e.g., Google, Facebook). - UTM Medium: Segment by UTM
medium (e.g., email, CPC, social). - UTM Campaign: Segment by UTM
campaign name to isolate specific marketing efforts.
Tech Segments
- Full URL: Segment by the exact URL visited.
- JS Error - Stack: Segment by the JavaScript error stack trace.
- JS Error - JS URL: Segment by the URL of the JS file where an error occurred.
- JS Error: Segment by JavaScript error type.
- HTTP Request - Response: Segment by content of HTTP responses.
- HTTP Request Status Code: Segment by status code — 200, 404, 500, etc.
- HTTP Method: Segment by HTTP method — GET, POST, PUT, etc.
- HTTP Request URL: Segment by target URL in HTTP requests.
- 404 Page: Segment by visits to pages returning a 404 (Not Found) error.
Business Segments
- Purchase: Segment by whether a purchase occurred in the session.
- Event: Segment by goal-related actions (e.g., add to cart, place order).
Custom Data Segments (Examples)
- Promo Code: Segment by usage of promo codes.
- Order ID: Segment by unique order identifier.
- Search: Segment by on-site searches performed by the customer.
- Out of Stock: Segment by interaction with out-of-stock products.
- Session ID: Another layer of segmentation by individual session identifiers.
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