Segments Report
Creating Segments in Webeyez
Segmenting is one of the most powerful capabilities across the Webeyez platform. It lets you define specific customer groups based on behavior, goal outcomes, or conversion activity—and then zero in on what they experienced. Whether you're analyzing frustration signals, reviewing heatmaps, or watching session recordings, segments help you focus on what matters most.
Why Use Segments?
Segments allow you to:
- Filter users based on actions (or inaction)
- Measure conversion performance across user groups
- Pinpoint issues by watching relevant session recordings
- Analyze behaviors like abandonment, goal failures, or friction points
Segments are available across the platform—not just in session analytics. Use them in conversion funnels, behavior reports, heatmaps, and more.
How to Create a Segment
Click Add Segment
You’ll see a configuration menu appear on the right side of your screen.
Choose your conditions
Select from a range of elements like:
- Goals (e.g. Checkout View, Add to Cart)
- Events (clicks, hovers, errors)
- Outcomes (Purchase = Yes/No)
Stack multiple filters
Combine conditions to create precise user groups. For example:
Users who viewed the product page ✅
But didn’t click “Add to Cart” ❌
Example: Cart Abandoners
Let’s say you want to analyze customers who made it to checkout but didn’t buy.
Under Goals, find Checkout View and set it to Success.
Then, add the Purchase goal and set it to No.
This segment now shows users who reached checkout but didn’t complete their order—perfect for spotting friction or testing new recovery strategies.
Save and Apply
Give your segment a name and click Save.
You’ll find it later in your Saved Segments list.
Click Apply to activate the filter across reports and features.
Use Segments Across the Platform
Once applied, your segment updates everywhere:
Session Recordings show only relevant users
Conversion Funnels highlight segment-specific performance
Heatmaps reflect the behavior of your selected group
Frustration Signals and Engage insights become even more focused
Pro Tips
Use “Failure” to spot customers who didn’t complete a goal
Stack multiple filters to isolate key behaviors
Revisit saved segments to track changes over time